What does IMA do?

The IMA provide qualifications for proficiency in professional make-up application techniques.

What makes IMA qualifications special?

IMA qualifications are aimed specifically at make-up application for make-up artists - they are not vague 'beauty' qualifications for therapists or beauticians. IMA has a modern approach with realistic and contemporary criteria.

Who does IMA serve?

We provide an industry benchmark for make-up artists and those who want to employ make-up artists. To hold an IMA qualification, you must have achieved a high level of skill in your field, therefore a potential employer or agent can be assured of your talent and credentials.
For the qualified make-up artist, the IMA website offers a referral resource - simply agree to have an email link from our site and potential employers can reach you!

Who uses IMA qualifications?

IMA qualifications are truly international, and are held by make-up artists from all areas of the world, including:

Argentina, Australia, Austria, China, Czech Republic, Germany, Hong Kong, India, Indonesia, Ireland, Italy, Japan, Korea, Latvia, Malaysia, New Zealand, Norway,  Poland, Portugal, Romania, Russia, Saudi Arabia, Sierra Leone, South Africa, Spain, Switzerland, Syria, Taiwan, Thailand, Trinidad, Turkey, United Kingdom, United States of America, Uzbekistan.